Gallery /Ballast Strength Club
Walk the floor
Project overview
A gym you tour from your couch: the whole floor in one shot, divided into zones.
- Type
- Fairwerks concept
- Fictional business
- Set in
- Fort Point, MA
- Strength gym
Our approach
People join the gym they can picture themselves in. The site opens on the whole floor: platforms, rigs, the turf lane, the recovery room. Zoom between zones, see the class times for each, and claim a free first session.
Open the live site ↗
The signature moment
The zone tour
Tap a zone and the view zooms in on it, with the equipment, the coach and the classes that run there.
What’s built in
Every piece a real strength gym would need on day one.
- 01Interactive floor tour
- 02Class schedule with booking
- 03Free-session claim flow
- 04Member referral texts
About this project
Ballast Strength Club is a business we made up. The site is real: designed and built by Fairwerks from a blank page, to show what a strength gym in Fort Point could have. Yours would be built around your shop, your photos and your customers.