Gallery /Tidepool Juice Co.

Order-ahead world

Project overview

A pastel sea where the fruit floats and the order goes in before you reach the counter.

Type
Fairwerks concept
Fictional business
Set in
Allston, MA
Juice & smoothie bar
Tidepool Juice Co. concept site, top of the homepage

Our approach

Juice bars sell a feeling before they sell a cup. We sank the whole menu into a soft, surreal tide pool: every scroll dives a little deeper, and every blend has a pickup time attached. The order button never leaves the bottom of the screen.

Open the live site ↗
Tidepool Juice Co. concept on a phone

The signature moment

Dive the menu

Fruit drifts through the water and the light changes as you scroll. Tap a blend and it rises to the surface with its price and the next pickup slot.

Dive the menu, from the Tidepool Juice Co. concept

What’s built in

Every piece a real juice & smoothie bar would need on day one.

  1. 01Order-ahead menu with pickup times
  2. 02Seasonal blends that swap without a developer
  3. 03Loyalty sign-up by text
  4. 04Reviews streamed from Google

About this project

Tidepool Juice Co. is a business we made up. The site is real: designed and built by Fairwerks from a blank page, to show what a juice & smoothie bar in Allston could have. Yours would be built around your shop, your photos and your customers.

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