Gallery /Crown & Coil Braids
Loud, on purpose
Project overview
A braiding studio site that breaks every rule a template would follow.
- Services
- The StorefrontThe Front Desk
- Type
- Fairwerks concept
- Fictional business
- Set in
- Dorchester, MA
- Braiding studio

Our approach
Braiders run their business on Instagram, so the site has to hit harder than a feed. Big kinetic type, colors that clash on purpose, and a style reel you drag through. Every style shows its length, time in the chair and price.
Open the live site ↗
The signature moment
The style reel
Drag through the styles like film. Each one stops on its price, length and hours, with a book button that never moves.

















What’s built in
Every piece a real braiding studio would need on day one.
- 01Drag-through style catalog
- 02Deposits at booking
- 03Prep instructions by text
- 04Instagram feed on the site
About this project
Crown & Coil Braids is a business we made up. The site is real: designed and built by Fairwerks from a blank page, to show what a braiding studio in Dorchester could have. Yours would be built around your shop, your photos and your customers.