Gallery /Crown & Coil Braids

Loud, on purpose

Project overview

A braiding studio site that breaks every rule a template would follow.

Type
Fairwerks concept
Fictional business
Set in
Dorchester, MA
Braiding studio
Crown & Coil Braids concept site, top of the homepage

Our approach

Braiders run their business on Instagram, so the site has to hit harder than a feed. Big kinetic type, colors that clash on purpose, and a style reel you drag through. Every style shows its length, time in the chair and price.

Open the live site ↗
Crown & Coil Braids concept on a phone

The signature moment

The style reel

Drag through the styles like film. Each one stops on its price, length and hours, with a book button that never moves.

The style reel, from the Crown & Coil Braids concept

What’s built in

Every piece a real braiding studio would need on day one.

  1. 01Drag-through style catalog
  2. 02Deposits at booking
  3. 03Prep instructions by text
  4. 04Instagram feed on the site

About this project

Crown & Coil Braids is a business we made up. The site is real: designed and built by Fairwerks from a blank page, to show what a braiding studio in Dorchester could have. Yours would be built around your shop, your photos and your customers.

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